Experiment 001
Ongoing · documented as it happens
I Asked AI to Build a Billion-Dollar Dog Sh!t Business.
Specimen study 01 · the raw material, close up
What happens when you take an absolutely ridiculous business idea and pursue it with uncompromising seriousness?
This is a real entrepreneurial experiment. I researched the science of canine feces, talked to potential customers, priced out the operations, and worked through established business-development practice toward a functioning minimum viable product.
The humor comes from treating the premise with complete seriousness. It is not a prank, a fake company, or a manufactured success story. Where I have failed, that's on the page too.
An honest note
Nothing here is finished, and I won't pretend otherwise.
There is no product to buy, no launch date, and no revenue to announce. What exists is the research, the interviews, the numbers, and the working method, published as it happens rather than retrofitted into a tidy success arc.
If the idea turns out not to work, that will be documented too. An experiment that can only end one way isn't an experiment.
The method
Four phases · no shortcuts
01
Locked
Premise
Take the most ridiculous idea I could defend in one sentence and refuse to wink at it. No parody voice, no asterisk, no backup plan dressed as a joke.
02
Underway
The science
What is actually in it, what happens to it, what it's already being used for, and which existing industries quietly depend on it. Primary sources only.
03
Underway
Customers
Who has this problem badly enough to pay, what they currently do about it, and what a fair price is. Interviews, not assumptions.
04
Not started
The build
A functioning minimum viable product: supply, handling, packaging, the whole unglamorous chain. Built to the standard of a real business, because it is one.
Dispatches
Field notes, as they happen
Each dispatch is a working document: what I did, what it cost, and what I got wrong.
The first dispatch is being written.
Nothing published yet. When there is, it shows up here first.
Have a thought, a counter-argument, or a customer lead?
Tell me→