A person, mid-thought

I make things, then I take them apart to see how they work, then I usually put them back together slightly wrong. That cycle is most of my personality.

For years I described myself as a content creator, which is true in the way that “someone who eats” describes a chef. What I actually do is follow curiosity until it either pays off or embarrasses me, and then tell you which one happened.

I'm interested in the mechanics of ordinary things: how a decision actually gets made, why a good idea dies in a meeting, what a business looks like from the inside rather than from the pitch deck. I like primary sources, uncomfortable data, and people who can say “I don't know” without flinching.

I don't have a signature framework or a five-step system. I have a way of working that has survived contact with reality, and it's built on five words.